via ISO50
A slight departure from the fashion films I’ve been posting lately, but stunning and elegant nonetheless. LOVE the lush cinematography, beautiful coloring, and insanely well-designed typography in every frame.
All the feelings of novelty and exploration in a new country are so beautifully captured and is making want to book a plane ticket right now to relive those rare moments.
I also appreciate that they chose to make a longer spot instead of confining it to the traditional broadcast :30. As much as I respect the art form of telling a story within 900 frames, its nice to see longer form content done well, especially when you just want it to keep going…
A couple more:
http://www.vimeo.com/18886355
http://www.vimeo.com/18967093
Tags: advertising, art, art direction, film, spot, typography